GreenGoods | Where Consumption Meets Sustainability: How 'Generation World' Makes Purchase Decisions | Sustainable Brands

Where Consumption Meets Sustainability: How 'Generation World' Makes Purchase Decisions | Sustainable Brands

This was a great read and some interesting insight into the emerging target market.  As a member of Generation World, I tend to agree with and stand behind the conclusion that young people are making deliberate consumer decisions based on brand stewardship. I find myself more often relating to and purchasing from brands that I can feel good about supporting.  These brands often include an eco-friendly factor or a dedication to social responsibility.  I would love to encourage other that aren’t necessarily a part of generation world to emulate this premeditated consumer thought process.  Buying with intent is now more important than ever to the global economy as well as to the environment.  

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